mattel
Mattel Joins Alibaba to Develop Educational Toys for Chinese Consumers
| Ellie Froilan | | Feb 15, 2017 12:35 AM EST |
Mattel has formed a strategic partnership with e-commerce giant Alibaba to develop new toys designed for the Chinese marketplace.
Mattel Launches Second-Generation View-Master Viewer DLX With new Theme Pack and Puzzle Game
| Phenny Lynn Palec | | Feb 17, 2016 08:53 AM EST |
In 2015, popular toymaker Mattel released a new version of its iconic View-Master stereoscope and turned it into one of the best Google Cardboard devices on the market. Mattel is once again making rounds in the tech community following the launch of its second-generation device called the Viewer-Master Viewer DLX.
Google Partners with Mattel for Kids VR Headset
| David Curry | | Feb 14, 2015 09:11 PM EST |
Google has partnered with Mattel to build a virtual reality headset for kids.
Barbie-Maker’s CEO Quits Amid Shrinking Doll Sales
| Raymond Legaspi | | Jan 27, 2015 11:36 AM EST |
The chief executive officer of Barbie maker Mattel has stepped down after the company announced a hefty retreat in global sales during the critical holiday season in the last quarter of 2014.
Frozen’s Anna, Elsa Topple Barbie as Best-Selling Toy
| Carlene Vision | | Dec 04, 2014 10:25 AM EST |
After 11 years of being the best-selling toy during Christmas, Barbie now takes a step down to give way for “Frozen” princesses Anna and Elsa and a snow man called Olaf.
Lolita Richi, the Ukrainian 'Teen Barbie,' Says Look is Real, Naturally; So Step Off Valeria Lukyamov
| Dan Weisman | | Aug 22, 2014 02:59 AM EDT |
Social media from Russia's VK network to Youtube was buzzing Aug. 21, 2014 with the tale of Lolita Richi, the Ukrainian "Teen Barbie" who says the look is natural while telling former "Human Barbie" sensation that nobody knows her name.
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